Who Can I Market BrainFx To?

This resource is to help you better understand how to integrate the BrainFx 360 Assessment tool into your practice.

 What does a BrainFx Report provide?

- A detailed history of an individual’s neurofunction from their perspective, and the perspective of their family/friends.

How do I explain the value of the BrainFx 360 assessment to diverse groups?

The value of the BrainFx 360 Assessment lies within its ability to make comprehensive measurements and tracking of brain health easier and more accessible. By receiving a clear picture of an individual’s strengths and challenges, you can suggest more targeted treatments and determine their effectiveness to improve the overall quality of life.

The assessment brings objective, real-time normative data and is standardized and randomized to minimize learning effects. This immediate report can be shared with other healthcare providers, insurers, lawyers, or other stakeholders.

Who Should I Market the BrainFx 360 Assessment To?

Marketing the Brain 360 Assessment tool as an expansion to your current service offering can provide you with access to more of your community!

When you start to share your client’s BrainFx 360 reports with others in your clients’ healthcare and support team, it’s essential to outline the potential benefits of the assessment as related to different stakeholders.

We’ve broken it down for you on the next page to help you communicate with each group effectively.

Who Can I Market BrainFx To? (cont.)

Insurers - (Auto, Extended Health, STD/LTD, LTC, Worker’s Compensation)
• Provide the opportunity for early intervention, therefore minimizing the risk of secondary disabilities (i.e., the earlier you know what’s wrong, the earlier you can start treatment)

• Maximize someone’s function before maladaptive behaviours begin

• Better understand claim exposure and may help resolve claims faster

• Measure and demonstrate functional outcomes to determine if prescribed treatments are assisting

• Understand the dysfunction your client may be experiencing with the comprehensive assessment report

• Provide insight into an individual’s ability to function, as the assessment is sensitive to more subtle impairments which can significantly affect one’s ability to function

• The assessment is immediate and cost-effective, therefore reducing the need to wait months for results and report findings are defensible based on the normative data

• Challenges identified with cognitive performance in the BrainFx profile may respond to medication or cognitive

• Reviewing the BrainFx report in conjunction with your patients’ clinical history or other testing can quickly provide you with the information to assist with diagnosis, medication prescription, additional test recommendations (e.g., hearing, vision, sleep, study, etc.)

• Or referral to other clinicians (e.g., specialist, nutritionist, audiologist, ophthalmologist, occupational therapist, physical therapist, psychologist, psychiatrist, etc.)

• Assess the outcome of intervention programs implemented with residents

• Monitor the impact of new medication and medication changes on neurofunction

• Administering the assessment prior to entry into a group living situation (i.e., Retirement home) to establish eligibility and fit, and so adequate planning can be made for an individual’s stay (eliminate surprises)

• Answer the “What’s going on?” question

• Recommended that all athletes at risk of head injury establish a healthy baseline (otherwise, how will the healthcare team know how an individual functioned prior to injury?)

• Early intervention means earlier treatment, which means improved quality of life

• Healthcare providers can recommend when an individual is ready to return to specific and targeted activity programs for cognitive as well as physical recovery